2019 The One Club for Creativity, Young Ones Merit Award winner
The Ask: Create a campaign that addresses an issue of today’s society.
The Budweiser Buddy is a clear sign that someone around you is up to no good. Once you order this particular Bud, the bar becomes aware of your situation, and the perp is called out for their actions.
They disappear into the night, while you go back to enjoying yours.
Art: Su Ha
Copy: Connor Mullikin